The branding above was designed as paid job for a web development company. Their desire was to have the logo reflect the general practices and goals of the group. With many of their jobs involving the cryptocurrency space, they specifically requested something that pertained to that sector of business. Their company name is also Mach 34, a play-off of Mach 33, the speed needed to exit Earth's atmosphere. With these two facts in mind, I combined both of the ideas by creating a logo which tries to visualize a rocket leaving earth, the vapor leaving the rocket contains blocks through the trail. This block lined trail is supposed to represent the blockchain, the system from which cryptocurrency is created from or linked to. In addition to the logo, I designed their business cards, the front of which is also featured above.
The motion graphic above was created for Broad Range Benefits Group, an insurance company based in Shelton Connecticut. I created the graphic as a freelance project for them as I aim to do a broader overhaul of their entire online presence. The company has a deep connection to their state of origin and I wanted to emphasize that through this graphic. It is an organization which cares about the people it serves and protects.